” When you expect great things…great things happen. So expect results, expect success and see if miracles don’t happen.”
An American icon, Mary Kay Ash strove to create a corporate culture that brought out the best in her people. Selling Mary Kay products was about more than merely selling make up. It was about honesty, integrity and the golden rule. These principles served as the foundation for the Mary kay business opportunity as well as the Mary Kay representative herself.
She was a proud Christian and believed that her faith in God was what kept her grounded. It was in that same strong Christian belief that her business philosophy was also grounded. “Each of us has God-given talents within us waiting to be brought to fruition. Each person is unique and special.” says Mary Kay and she credits her faith for her incredible success.
Making women feel important was her quest and mission in fact the Mary kay business opportunity was born out of that quest. After experience the sting of unfairness in her own corporate career Mary Kay Ash developed a determination to create a business environment that truly gave woman equal and unlimited access to the American dream. Selling Mary Kay became the path way to achieving those dreams. In marketing the Mary Kay business opportunity she wanted every woman to know what it felt like to be treated as though she were important and a respected fellow professional. If you appreciate someone, don’t keep it a secret” she would say, “everyone wants to be appreciated.”
Ash’s “goodwill towards others” principle was not only good for the relationships she was creating with many people, it was also good for business. Ash understood that the Golden Rule also made for a golden principle in business; treating people well simply made good business sense. It was to this end that Ash created a company that came to be known as a ‘people company’. “Selling Mary Kay Cosmetics is more about praising people to success, than it is about selling make up’” said Ash. “We think this is so important, we base our entire marketing plan on it, Indeed it is one of the primary reasons women become Mary Kay consultants .”
With a business culture firmly rooted in Christian principles Ash felt she was able to attract women of the finest character to the Mary Kay opportunity. She made sure that the representatives were rewarded handsomely for their efforts. Today Mary Kay representatives are rewarded with cars, vacations, prizes and lets not forget the money.
Mary Kay wanted to raise awareness of a woman’s innate ability to succeed and was deeply touched by the heart felt cries of women bound by poverty and poor treatment. To that end she founded the Mary Kay foundation. A charitable organization which give millions to cancer research particularly those that affect woman and to organization dedicated to bringing about an end to domestic violence.
Mary Kay was a ground breaker who was not afraid to break all the rules and challenge the status quo. She did it with style, with class and with glamour and in doing so made selling Mary Kay one of the nations premier business opportunities.”
As an image and beauty consultant Londa has over ten years of experience beautifying women, check out her tips on anti-aging. You will also be delighted with herarticle: The Cowardly Lion’s Guide to Conquering Your Entrepreneurial Fears
Recent Comments