Category Archives: Work From Home

How tragedy in Michigan hits home in Janesville

Posted by admin on February 23, 2012 None comments

Many of you might recall Jeffrey Zaslow as the guy who won a contest to replace retiring Chicago Sun-Times advice columnist Ann Landers.

His writing talents stretched far beyond that, however. His knack for using humor and empathy to write about life, love and loss led to a long stint as a Wall Street Journal writer and to best-selling nonfiction books. He twice has been named best columnist by the National Society of Newspaper Columnists. His niche has always been getting familiar but reluctant people to tell their stories and putting them at ease while doing so.

Zaslow became internationally known for “The last Lecture,” the book he co-authored with Randy Pausch, a Carnegie Mellon University computer-science professor who was given only months to live when diagnosed in 2007 with pancreatic cancer.

He later wrote “Highest Duty,” the story about airline Capt. Chesley Sullenberger and how he safely landed a damaged jetliner on the Hudson River in New York. last year, Zaslow worked with wounded Arizona Congresswoman Gabrielle Giffords and her husband, astronaut mark Kelly, on their memoir, “Gabby: A story of Courage and Hope.”

His latest book is “The Magic Room: A story About the Love we wish for our Daughters.” It’s set in a bridal shop in Fowler, Mich., where Zaslow looked at the tradition and emotion of American weddings.

Here is Zaslow’s Janesville connection. Skip Bliss, owner of Bliss Communications and The Gazette in Janesville, attended an Inland Press Association conference in Chicago last October, and Zaslow was the guest speaker.

“I thought he was wonderful,” Bliss said.

Zaslow mixed humor with tough subject matters and interspersed his talk with life lessons gleaned from talking to all these people—words of wisdom for living life. Zaslow, Bliss said, suggested we all have a higher calling and we don’t know where life’s roadmap will lead. Be sure to do the important things and never leave words unsaid to loved ones. His talk resonated with the crowd.

Weeks later, Bliss asked John Beckord, Forward Janesville’s president, if the organization had a speaker lined up for its annual meeting. Beckord had ideas but nothing concrete. Bliss suggested Zaslow, though he imagined the cost might be out of the organization’s reach. Bliss, however, figured he’d try calling Zaslow and that the approach of one newspaper man to another might work.

It did. To Bliss’ surprise, Zaslow said he’d come for little more than a plane ticket from his Detroit home and a meal.

“I felt great about it,” Bliss said. “He was the nicest guy. His talk was so uplifting, I thought that message can’t be bad for Janesville people—live life the right way, and good things could happen.”

When Bliss got back to the office last week from an extended weekend up north, awaiting him was a somber message from Beckord.

Zaslow died Friday, Feb. 10, when he lost control of his car on a snowy road in northern Michigan and collided with a semitrailer truck. He had been at a store promoting his latest book the day before.

“It floored me,” Bliss said of that news. “I just felt sick about it.”

Looking back on Zaslow’s life, Bliss imagines it’s a good thing Zaslow likely practiced what he preached—he wasn’t the type to leave anything unsaid to loved ones. Bliss figures it’s fortunate that Zaslow finished his latest book because it certainly contains messages more than relevant to his three mourning daughters.

Forward Janesville is in the process of finding a replacement speaker for its March 27 annual dinner.

Greg Peck can be reached at (608) 755-8278 or . Or follow him on Twitter or Facebook

Killer Content Marketing Strategy

Posted by Hanz Deucelo on February 22, 2012 None comments

Executing a great content marketing strategy may actually be the answer you are looking for to help drive more quality traffic to your internet site, build your list and make an increased amount of sales – without dividing future clients.

The idea is simple . Rather than blanketing the known universe with pretentious commercial advertising campaigns and making an attempt to interrupt peoples lives in the hopes of making a desirable sale, the goal is to provide helpful info that’s both appreciated and valued by people who are actively hunting for an answer to their Problems.

What’s Content Marketing?

Content marketing means actively creating, publishing and promoting value-based content ( think blog posts, articles, white papers, and instructional videos ) in such a fashion as to draw in possible clients who are actively hunting for your product, service or business opportunity now.

To explain, a great content marketing strategy would seek first to understand precisely what your first target market is actively looking for, creating content to answer that voiced need in the market and then promoting that content so it can be found easily.

Then, once you have caught their attention and they have engaged in your content, the first goal is to get opt-in authorization to deliver your “marketing content” over an extended period of time. This gives you the opportunity to build up a trust relationship, and the repeated exposures multiplies the opportunity to make a sale.

Content Marketing Strategy – the Foundation

There are many paths to profit with a good well-planned content marketing strategy. You can publish and informative blog, produce video help files, write email newsletters, draft white papers and offer a range of free reports or easy tools. Yet unless you know what, precisely, possible clients are actively looking for… You will have wasted your time.

The key to implementing a successful content marketing strategy is to put yourself in the customer’s shoes at the time they are have an active want to discover more about whatever it is you offer. Then look for methods to clarify and improve her life without recourse. Meaning do what you can to freely offer fantastic value first before asking for the sale.

Now on the internet this means employing the same words and phrases in your marketing content materials that buyers use in their search questions. Then optimise and plug your content to help it actually high on the organic search engine results so it can be easily found.

Content Marketing Strategy Reviewed

Content drives the Internet, and your potential customers are consistently attempting to find information that unscrambles a problem they are now haveing. They aren’t hunting for a fast sales pitch. The trust, credibility, and authority that content marketing creates knocks down sales resistance, all while supplying a baseline intro to the benefits of a particular product or service. It puts you in the position of being a trusted counsel versus a despised salesperson.

The individuals, businesses and network marketers that are having the greatest success online apropos lead generation and sales tend to take an approach that involves a high proportion of valuable content that seems to present no overt sales agenda, mingled with periodic promotional messages. Maybe it is time you step up to the plate and execute your own content marketing strategy to take advantage.

Want to use a content marketing strategy to earn 100% commissions? Check out our content marketing strategy to learn more.

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How To Put Longevity Into Your Online Branding Campaigns

Posted by Tommie Gonzales on February 22, 2012 None comments

Some business owners never think about branding themselves, or their businesses, but since you are here then you must be different. Read the rest of this article if that is something that has great appeal for you, and you can set that as a goal in the coming year.seo link monster

The simple act of over-delivering with your customers will surprise them and make them remember you. If you are willing to give just a little bit more, then all of that goodwill will come flooding back to you in spades. We all have experienced buying familiar products and it is obvious that the company has shaved a little off here and there. Sure, they may make up for lost profits, but that can damage their brand with consumers. So it is always important to understand your market. So of course it is necessary to find the sweet spot whereby you will not hurt your brand name.Consumer Wealth System

It is easy to forget there are people on the other end of our business transactions – and we are all extremely pressed for time. Once in a while a customer may need to be treated with a little more understanding. You can really provide a positive customer experience with your business when you take the time to do more and help them. Regardless of what their need is, if you make it simple for them to do business with you, your customers/prospects will remember your brand and will spread it through word of mouth. In addition to this, you should also focus on being reassuring. Depending on the circumstances, that particular customer could have a range of emotions and feelings about the product or your business. So if you take the time to help the customer, then what ever negative feelings they have will be soothed and healed, hopefully.

All consumers have experienced broken promises with businesses, and that is something you have to do all you can to avoid. Sure, of course some events are out of our control, too, that can cause one to blow a promise. People say and write all kinds of things online, and you never know what can happen. The reason why this aspect is so important is because after all, you’re building a brand and the last thing you’d want is to have a bad reputation. So just keep in mind the importance of performing the best you can, and that is really all anyone can do. If you have a stumble, then do damage control and keep on going.

How effectively you are able to brand your self or business just comes down to doing those things that others have used that work.

Overall, this article has hopefully helped you find more information on Commission Cheat and has a been a great resource.

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